Collection: NEW BALANCE

New Balance began by manufacturing arch supports, with the idea stemming from observing how chickens balanced. Over the decades, they expanded into athletic footwear, notably with the introduction of "The Trackster" in 1960, which was revolutionary for offering different widths. In 1972, Jim Davis purchased the company. A significant milestone was the launch of the New Balance 320 in 1976, which was the first to feature the iconic "N" logo and gained recognition as a top running shoe. The brand has evolved to blend sports performance with fashion, with popular models like the 990, 991, and 576 being seen on notable figures and in fashion publications.