Collection: HOKA

Hoka (formerly Hoka One One) is a relatively young but hugely influential brand in the running shoe world, founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, two former Salomon employees, in Annecy, France. Their initial goal was to create shoes that would allow runners to descend mountains faster and with less impact, leading to their signature "maximalist" design. Hoka has rapidly become one of the most popular running shoe brands globally, appealing to a wide range of runners, from elite ultra-marathoners to lifestyle user due to their unique comfort and performance characteristics.